Press coverage

Below is a brief listing of key press coverage of the Independent Drug Information Service. This listing contains a summary of significant articles; it is not intended to provide a comprehensive listing of all media coverage of the program. Please contact the appropriate media source about specific articles, or contact the Alosa Foundation at for more information.

Academic detailing gathers momentum,, Fred Gebhart, May 12, 2008.

Do Free Gifts Dictate Your Medical Care?, ABC News, Lisa Stark, Clayton Sandell and Kate Barrett, March 29, 2008.

Consultants dispense drug facts to doctors, patients,, Dawn Zera, March 25, 2008.

Legislation Could Provide "Useful Antidote" to Pharmaceutical Industry Influence on Physicians, Editorial States, Kaiser Network, March 20, 2008.

Countering the Drug Salesmen, New York Times, March 20, 2008.

A bill will soon be introduced into the U.S. Senate…, Physician’s News Digest, March 17, 2008.

Ex-Drug Sales Rep Tells All, ABC News, Marcus Baram, March 17, 2008.

Effort to cut drug costs is welcome, The Citizens' Voice (, March 16, 2008.

Feds Mull Funding Drug Pitches to Counter Big Pharma, Wall Street Journal, Jacob Goldstein, March 12, 2008.

State deploys consultants to implore doctors to use restraint in prescribing expensive drugs, The Patriot News (, March 12, 2008.

Generic meds: the low cost of feeling good,, Bruce Watson, March 5, 2008.

States Combat Drug Reps to Cut Costs, Associated Press, Martha Raffaele, March 3, 2008.

‘Unsales’ reps divert docs from high-cost drugs, MSNBC, Martha Raffaele, March 2, 2008.

Drug Pitch Police, HOI-19 News, Jen Christensen, February 13, 2008.

Want to Be a Drug Rep in D.C? Better Get a License, Psychiatric News, Jun Yan, February 1, 2008.

The Unselling of Brand-Name Drugs, AARP Bulletin, Barbara Basler, Jan/Feb 2008.

New Reps, New Rap, American Medical News, Kevin B. O'Reilly, September 24, 2007.

'Unsales pitches' counter drug reps, New Jersey Star-Ledger, Robert Cohen, September 9, 2007.

These drug reps come bearing facts, not freebies, ACP Observer, Paula S. Katz, July/August 2007.

Conflict Alleged in Drug Firms' Education Role, The Washington Post, Elizabeth Williamson & Christopher Lee, June 27, 2007.

Pennsylvania Program Aims to Counter Influence of Pharmaceutical Representatives With 'Academic Detailers', Medical News Today, June 15, 2007.

An alternative to drug companies, The Philadelphia Inquirer, Stacey Burling, June 12, 2007.

Service uses drug-company tactics to give doctors independent view, Central Penn Business Journal, Christina Olenchek, April 27, 2007.

Aggressive drug marketing tactics trigger backlash, Nature Medicine, Emily Singer, March 2007.

Helping doctors wade through drug marketing, Boston Globe, Diedtra Henderson, February 26, 2007.

"Unsales" Pitches, Harvard Magazine, Elizabeth Gudrais, November 2006.

The Sting of Ignorance, New York Times, Jerry Avorn, September 16, 2006.

States and MCOs Use Sales Approach to Change Physician Behavior, Managed Care Consultant, April 2006.

As drug bill soars, doctors get an "unsales" pitch in Pennsylvania, Pittsburgh Post Gazette, Scott Hensley, March 14, 2006.

As Drug Bill Soars, Some Doctors Get An "Unsales" Pitch, Wall Street Journal, Dr. Leicht, March 13, 2006.

Pa. launches academic drug detailing, Physician’s News Digest, Christopher Guadagnino, December 2005.